Interesting fact is that 80% of businesses worldwide use paid advertising on Google. Google Ads is a platform with extensive capabilities that allows us to reach the most potential customers. That's why it's important to know how to advertise on Google.
In this article,Grow Easywill tell how to advertise successfully on Google in 6 easy steps.
How do you advertise on Google?
When we want to reach potential customers, Google gives us the option of paid advertising through the Google Ads platform
What is Google Ads:
Google Ads is a pay-per-click advertising platform. It allows us to reach a large volume of potential customers who would interact with our business.
Paid advertising:
These are paid ads that are displayed at the top and bottom of the Google search engine.
Typically, ads are displayed above organic search results, making them more visible and increasing the chance that a user will click on them.
How to advertise on Google in 6 easy steps:
- Targeting and Keyword Selection Targeting is a key element of any ad campaign. Choosing the right keywords is essential to reaching the right audience. Google's Keyword Planner tool can help you find relevant keywords and phrases.
1. Setting goals
One of the most imperative things is to know what you want to achieve. Before we start setting up our campaign, we need to determine our goals. Setting a clear framework for the goal we want to achieve will enable us to get better results.
2. Key Analysis
If we want to understand how to make a successful Google ad, we need to start with key analysis.
In order to find relevant topics, we need to do a thorough analysis that will help us understand which keywords are most relevant to our product/service. This will help us create relevant ads that will reach the right audience.
3. Setting a budget
When setting up an ad campaign, Google will offer several budget options with estimates for the number of ad clicks that can be achieved. You can choose one of the suggested options or set your own budget. We should keep in mind that daily costs may vary. It is possible to spend more than your daily average on one day and less on another. However, Google will not exceed the maximum expense set for the month.
4. Landing page optimization
Half of a successful ad campaign is using the right settings and ad text to prompt the desired audience to click on the ad. The other half is what happens after a user clicks on the ad. If we want to keep a user on a landing page, it has to match what the ad promised.
It's critical that the landing page and the ad match to make sure we're directing the right audience to the most relevant content.
5. Improve Quality Score
Quality Score plays an important role in determining an ad's place in search results.
Google aims to display the most relevant and relevant content to match a user's search. This brings us back to the first step and proper keyword selection. If we have chosen the right keywords with the right messages and offered the user exactly what they are looking for, then we have the best chance of them interacting with our business.
6. Launch and measure results
Once we've selected the right keywords, chosen our budget and optimised our landing page, we're ready to launch our Google campaign.
If we want to make sure that our advertising campaign achieves good results, we need to know how to analyze the data we get. Google Ads provides a dashboard with valuable information aabout how the ad is performing. There, we can look at metrics such as clicks, how many times the campaign has shown up and the achievement of our set goals/performance.
This is an excellent method to see where the campaign is performing well and where it is failing.
Start advertising your business today!
Google is an excellent opportunity for your business to reach new consumers. If you would like to learn more about how to advertise on Google, contact Grow Easy and our knowledgeable team will answer all your questions.