The Google Ads platform is one of the world's most powerful search engine tools for advertising and ranking as high as possible in the top results. In order to scale your business and achieve the results you want, at some point you'll need to trust Google paid advertising. AtGrow Easy, we are an agency that closely specializes in Google Marketing and we know the ins and outs to help your business achieve the results you need.
Why is it called paid advertising on Google?
This type of advertising, also known as PPC (pay-per-click), is very different from the overall word "advertising" that was familiar to the general public 10 or so years ago. Back then, the word "advertising" meant a tailored video on TV, or a voiceover on the radio. Nowadays, the word 'advertising' is increasingly associated with Google and the internet in general. The biggest plus of the Google Ads platform is that you are not paid for the ad placement, but only when a user accesses the site through it.
And what is GoogleAds and how does it work? The advertising platform was launched way back in 2000, and to date, a huge number of changes have been made to ensure that businesses using it benefit from using it. The idea of paid advertising on the internet is to use keywords, collages and videos to convince the consumer that what you offer is the best on the market.
Since we can't cover absolutely all topics in one article, this article will give some valuable tips on what you need to make your paid advertising on Google as effective as possible.
Customized and extensive key business analysis
Picking the right keywords to advertise your business on Google's search engine is something that needs to be done with precision. It is for this reason that we at Grow Easy go beyond just picking keywords. We do extensive semantics, which we use to cover the market comprehensively and find even seemingly undetectable words that can guarantee maximum results. Understanding the way a user would search on Google is the key to creating the best paid advertising on Google and getting the results you want.
Take the example of an online store that sells clothes. Typically, ads would be built around keywords like "jackets", "blouses" and the like. A better strategy in this case is to choose specific terms like "jackets for kids" or "men's shirts". This way, it will be much easier to properly target our users and let them know exactly what they want to find on the internet's glut of online stores.
By targeting your audience correctly, you can set the platform settings much more correctly, select the right titles and descriptions and much more. In the end, the provided budget for paid advertising on Google should be spent as well as possible to reach the set goal.
Are titles important when doing paid advertising on Google?
Structuring the headlines and descriptions of your ad correctly is key to whether the user will access your site. Through so-called copy, you provide the essentials about your product/service, its unique benefits and what it will give more than a competitor's product/service. By using "strong" words and phrases, you can win over the consumer, convince them that your store is the right one from which to purchase what they need.
Landing page and its strength in paid advertising on Google
Once we have chosen the right keywords and written the best titles and descriptions, we at Grow Easy make sure that the page we are going to send our users to will be effective enough. The main goal that the Google Ads platform has is to win the user over and get them to come to the site. However, from there on, paid advertising on Google has nothing more to do and here comes the point where we need to have a really well-built page and have it prompt the person to perform the follow-up action. Namely, a purchase.
Building the best landing page is key, and it has a large number of requirements that our team knows how to fulfill so that the "symbiosis" between the ad and the site leads to our main goal - conversion.
Tracking results achieved through paid advertising on Google
If we're not ultimately tracking what the user does once they access the site, how will we know what we need to improve? Or where are we doing well? At Grow Easy, we use Google's entire suite of tools to help track user actions. This includes Google Analytics 4, where we create the conversions that matter to us and track each user's actions with the utmost accuracy. We also use the power of Google Tag Manager to set the necessary tags to be activated when a user takes a certain action and this is correctly passed to GA4 where we then report on the action taken.
The whole "web" of Google tools ultimately gives us the ability to submit a quality report to each of our business partners at the end of each month and justify the money spent on paid advertising on Google.
Why trust your Google ads to Grow Easy?
Grow Easy Digital Agency was launched in 2016 as an agency offering everything you need to grow a business online. In 2020, we decided to focus our efforts entirely on the Google platform and everything it has to offer businesses for their development. We niched and specialized in Google Marketing services and to date, we are confident in what we offer to our business partners so that together we can grow easily and achieve the desired results.