In this article by digital agency "Grow Easy", you can learn about the latest trends in SEO and content marketing. They will shape the digital landscape in 2023 and help to update strategies and maximize effectiveness.
Looking for new ways to update your content marketing and SEO strategy?
Discovering which marketing channels to prioritize for maximum effectiveness and ROI this year is a strange challenge?
If you're under pressure to increase productivity on reduced budgets, we've got you covered.
April 19 was a moderated webinar with Pat Reinhart and Ali Butani of Conductor. Reinhart and Butani explored the latest SEO and content marketing trends shaping the digital landscape in 2023.
Here's a recap of the webinar.
Content Marketing - SEO 1: Closed Search is on the rise
Search in closed environments is starting to take market share away from Google.
40% of people, especially the younger generation, start their search on Instagram and TikTok.
This is why Google has created more visual search experiences and improved the mobile experience.
Content Marketing - SEO Trends 2: Google updates coming out faster
In terms of SEO, there will be more instability in Google's algorithm.
Google is now starting to release updates one on top of the other and in a quicker sequence.
With closed environments like TikTok and Instagram starting to make inroads into Google, expect Google to be constantly changing more than ever.
Content Marketing - SEO Trends 3: Fluctuations in Marketing Strategy
In content marketing, fluctuations in marketing budgets and goals are one of the biggest challenges facing marketing and content teams.
At the end of 2022, Conductor examined how SEO and content marketing performed during the year and what marketers thought of the 2023 production.
Here's what came out:
So how do you reconcile the budget reduction with the increase in goals and expectations?
Analyze the cost and ROI of different channels, collaborate with your team, and invest in organic channels that deliver high returns and meet the interests of your audience.
Additionally, with many brands overwhelming consumers, can smaller local businesses compete with large national brands for top search results and common search terms?
How incorporating SEO and content marketing into overall marketing strategies helps move the needle
Most people underestimate the power of SEO.
But SEO is more than search engine ranking.
Here's how SEO and content marketing work together to help move the needle:
Increasing authority
The right way to approach SEO is to become an authority in your niche. You want to get in, create a name for your brand, answer a question and solve a problem. Then bring in experts to back you up so that your authority in that space goes up.
Coordination of teams
Providing the desired content
By approaching your strategy from a data perspective, you'll also be able to come up with topics that resonate most with your audience. Pay attention to videos too, as content isn't just written. There are 3 billion frames played daily, so you need to research how to sync your content with video.
Artificial Intelligence and Machine Learning in 2023 for Content Marketing
AI is a great tool to increase productivity. It is also useful in SEO. As for content, there will be a shift of content writers to content editors who will be tasked with fact-checking, and production will increase. AI will also emphasize authentic thought and voice. Authoritative material will be elevated from blogs and social media posts by individuals with unique perspectives and original opinions.
Undoubtedly, AI (AI) is here to stay, and will continue to help with writer's block, social posts, meta descriptions, event session titles, and many other tasks that are typically time-consuming.