What is an SEO agency? An SEO agency is a company that provides search engine optimization services. It helps to optimize your website to improve its visibility in search engines and gain more relevant traffic to it.
When it comes to building and managing a website, there is no finish line. Of course, there's nothing better than the feeling of raising a toast to a newly launched website that looks fantastic. But a few weeks or months later, many businesses start to ask themselves - where's all the traffic? More of them are unaware that building a website is just the first step in the long process to successfully maintaining it.
This is where the role of the SEO agency comes in. Want to learn more about its activities? What exactly does it do and how to find the right one for your business? Keep reading to find out the answers to these important and interesting questions
What is an SEO agency and what does it do?
An SEO agency is a company that helps increase your business's visibility on search engines. This basically means more traffic to your website, more leads, phone calls and sales.
Improving search visibility involves a large set of tasks that an SEO agency should perform. These activities include processes such as:
- Including keyword research;
- link building;
- content creation, etc.
What should an SEO agency's services include?
Distinguishing the action items an SEO company works on can be difficult. Each agency works differently. Additionally, each campaign is unique, and as a result, there can be many variables.
However, most SEO agencies use similar tactics when managing campaigns and advertising on Google. That's why we've prepared an overview especially for you with basic activities and questions to ask when hiring an SEO company:
Research and analyze your website and target market
- What is the performance of your website currently?
- What is working well for competitors in your industry?
- What keywords is your target audience searching for?
- What reasonable results can you expect given your SEO budget?
Making changes to on-page optimization
- Are your page titles and meta descriptions optimized?
- Is your website content clear, concise, and appropriate for SEO?
- Are you talking about your services and added value in the right language?
- Are the pages optimized for the right keywords and topics?
Making changes to off-page optimization | What is an SEO agency
- Is your website getting links and mentions on the web?
- Is your server configuration working properly?
- How fast is your website?
- Is your website secure and does it provide a good UX?
Provide clear communication and frequent updates
- How often will you receive SEO reports?
- What is included in the SEO reports?
- What are the agreed campaign objectives?
- How does your chosen SEO agency monitor changes in the business?
Content Creation | What is an SEO Agency
- What are the existing content options for your website?
- What type of content works best for your target market?
- How can you ensure that the content is appropriate for SEO?
- Does the website content contain strong calls to action?
Conduct experiments and tests | What is an SEO agency
- How can we use data to make decisions?
- Which areas of the website can we A/B test?
- Which key phrases drive visitors to take action?
- What are the new/upcoming areas of opportunity?
These six areas emerge as a key focus. That's why it's a good idea to discuss the questions described above with your SEO partner on a regular basis.
The benefits of working with an SEO agency | What is an SEO agency
Once you're considering working with an SEO agency, here's what you'll gain from working with one: more qualified website traffic;
- More leads and revenue;
- A comprehensive website analytics strategy to track and adjust your marketing efforts as needed.
Now that you know exactly what SEO work involves, it's time to choose a company to partner with.
Grow Easy 's expert team consists of professionals with years of experience crafting custom SEO strategies for clients in a variety of industries. We know what it takes to run a highly effective and successful SEO campaign, and we'd be happy to do that for your business.