If you're not already using email marketing, there's no better time than now to start. And now we'll tell you why. In 2021, the estimated number of email users is 4 billion. And that's more than half of the world's population! Imagine how your business could grow if you incorporated the right email marketing strategies right now.

To help you through the process, we've put together a quick guide to help you do super email marketing. Follow the steps listed and reap success.

1. Choose an email marketing service provider

To take advantage of email marketing automation, the first step is to choose software. This action is necessary to be able to effectively deliver messages to large groups of people (subscribers).

You can also take advantage of professional templates for creating the emails. You also have the option to use tracking features that show you who is opening and engaging with your campaigns.

2. Collect contacts for your email marketing list

Most businesses have some existing contacts to start an email list. Think about the clients and people you already have relationships with. Even if you're building an email list completely from scratch, don't be discouraged.

Start by adding an online sign-up form to your website and encouraging your social media followers and loyal customers to sign up. Whatever you do, don't be tempted to buy an email list.

Email marketing is all about building relationships. Connecting with a smaller list of quality contacts will be more effective than sending out messages to contacts who don't know your business.

3. Add your contacts to your email marketing account

Once you've chosen your platform, created your account and have an initial list of contacts, add them to your account. Start by uploading a list of contacts from an existing spreadsheet. You can also import them directly from Gmail or Outlook.

If possible, organize your contacts into separate lists based on what you know about them. If you own a sports center, create separate email lists for people who:

  • perform strength training;
  • go swimming;
  • attend yoga classes, etc.

This way you can send targeted emails based on their specific interests.

4. Set your welcome email

The welcome email is the first message your new subscribers receive from you. They are especially important as they serve as a first impression. Welcome messages reach people at a time when they are highly engaged with your business. For this, you can expect a higher than average email open rate. Make sure you're delivering value right away.

5. Create a reusable email template

Here comes the fun part! Even if you're not a designer, you can send professional emails with beautiful designs that look good on any device.

When choosing a template, look for a layout that is eye-catching and gets your message across quickly. People view inboxes often on the go. So choose an email marketing template that also has the ability to be read on a mobile device.

Be sure to customize the template with your logo and brand colors. At the bottom of the email, place your company name, contact information, and social media links.

6. Review and testing before you ship

Especially when you're first getting into email marketing, it's easy to slip up from time to time.

Maybe you forgot to add an important link or made an embarrassing typo directly in the subject line. Unfortunately, there's no back button on emails. So always send yourself or an employee a test email first before sending to the entire list.

7. Send your email (at the most appropriate time)

When you're ready to send an email, time is an important factor to consider. Audiences vary and the best time to send an email varies depending on who is on your list.

If you decide to follow a certain schedule, let people know about it when you sign up by saying something like:

"Subscribe to our online newsletter. Every Friday, we'll send you a roundup of the top blog posts, upcoming webinars, and top marketing tips from the week. "

8. Tracking the results

Make no mistake, email marketing doesn't end when you send. To be successful, it's important to track the following metrics:

  • message open rate;
  • click-through rates;
  • unsubscribe rate.

If you want to get real results from email marketing, you need to have a good understanding of how each email performs. As a result, you'll be able to make improvements and learn more about your customers and subscribers.

Spending a few minutes looking at your email reports will give you valuable information. For example, who opened your email, who clicked on certain links, and what information was most interesting to readers.

Instead of a conclusion

Like most things, email marketing can seem overwhelming at first. Until you take the first step to act. And now that you have these 8 easy steps, there's nothing left to do but start your first email campaigns.