How does Google Analytics 4 work?
The activity of the tool is entirely related to user behaviour.
Thanks to Google Analytics 4, every business understands not only where users "arrive" on the site, but also what they do once they're there.
By 2024, Google Analytics 4 collects information on OVER 200 business-critical metrics that are triggered by user actions on the site. But, without knowing what those values mean, they remain just data.
To avoid wandering through these hundreds of metrics, trust us! The experts at Grow Easy use Google Analytics 4 and the data it collects to build systematic reports, monthly auditing and monitoring. With their help, we identify strengths, weaknesses, opportunities and threats to your business.