Here's how we generated over 250% MORE traffic in less than 3 months

In the following lines, we, from Google marketing agency Grow Easy, will share with you our history with a partner, with whom we continue to conquer the top positions of hundreds of keywords in the niche.

We accepted the new challenge with open arms and to this day we are extremely proud of what we are achieving for MKAFinance. And it's no coincidence that we chose to share our journey together - from start to finish.

And the results you'll see aren't just in your specific niche - they're consistent and relevant to all businesses, of which yours could be next!

Who is MKAFinance and why did they decide to trust us?

It all started in early 2023. During this period, we were conducting our regular niche business research and came across the website of MKAFinance, an accounting firm offering comprehensive business solutions.

After an initial phone conversation, Miroslav Angelov, the owner of the company, categorically stated that we guarantee unattainable goals for his business's positioning in Google's search engine. He told us that he had received these empty promises on more than one occasion and that he had previous, bitter experiences with an agency from which he had heard "the same resounding guarantees of success."

Ambitious to prove himself right, Mr. Angelov agreed to a discovery meeting with the team. And this is where we start our work together...

Goal #1: Increase inquiries, calls and new partnerships

The team at MKAFinance realized that in order to maintain their success and expand, they needed an SEO and Google Ads strategy for new inquiries and calls.

What would happen if they failed to achieve this?

For MKAFinance, it was clear: if the number of enquiries and contracts with new partners didn't increase, the business could stagnate. Long-standing clients, while stable, cannot guarantee the constant expansion that is needed to remain competitive in a rapidly evolving business environment. And that means a potential loss of opportunity and revenue.

For MKAFinance this was not just a goal, but a necessity.

Goal #2: To be visible online

Every business has its "face". For MKAFinance, their online face is their website. But in early 2023, they realized that this face remained hidden to a large percentage of their potential customers and partners.

How big a problem was this for the business?

Without a well-positioned website, MKAFinance risked remaining 'invisible' to a large proportion of their potential customers. And in the world of accountancy services, where competition is increasing daily, an optimised website is a business' chance to stand out, tell their story and demonstrate their professionalism on the bigger digital stage.

Goal #3: To find a trusted Google partner

The digital world is evolving at such a fast pace that MKAFinance realized they needed experts to help them "beat" the competition.

They were looking for professionals who could build effective SEO & Google Ads strategies to differentiate themselves from other businesses. Not another agency promising them results, but experts who could identify the problems, suggest solutions and get them to the top of Google's search engine.

And so they can attract the largest percentage of their target audience.

What goals did MKAFinance have when they Key to success starts with a deep understanding of the business and the niche. Miroslav Angelov and his team had built the accounting firm with years of hard work, but to help them reach new heights, we first had to get into the core of their business. To do this, we followed a 4-step approach that we apply in our work with every business.

Step 1: We got acquainted in detail with the services offered by MKAFinance - from tax and accounting advice to comprehensive support for business start-up and management.

Step 2: Once we knew what MKAFinance's expertise was, it was time to carefully research their competitors. We observed their approaches and strategies so we could compare where MKAFinance stood in this competitive environment and how we could position them to differentiate themselves.

Step 3: We built a clear "picture" of the market situation and focused our efforts on identifying MKAFinance's key strengths. In addition to their years of expertise in accounting services, they also put a human touch to every client. It was important for us to bring these qualities to the forefront, to be visible to anyone looking for a trusted partner.

Step 4: It was time to "meet" the potential clients. Who were they? What were their needs and pains? We got to know the profile of the ideal customer and partner and knew it was critical to learn to speak their language.

This detailed analysis was our foundation upon which we built our SEO AND Google Ads strategy.

After we performed the detailed analysis, we continued with a detailed SEO audit.

In the beginning, MKAFinance had a website that conveyed relevant, accurate and clear information about the business and what it offered. But, unfortunately, in order to rank in the top positions on Google's search engine, this is far from enough.

The detailed audit helped us to identify several units with room for improvement. But what exactly needed to be changed?