One in two consumers spend most of their time browsing online without even looking for a specific product or service. Worldwide statistics claim that an average person spends 6:40:00 minutes on the internet per day. This is why it is extremely important to use display advertising, which has become an integral part of digital presence over time.
In this article, Grow Easy will talk about the ins and outs of using display advertising.
Display Advertising - What is it?
Display advertising is a visual accompanied by advertising text, most often placed on the side or top of a web page. We can see display advertising on Google's network as well as on their partners' websites. Display advertising is displayed based on users' past online behaviour and demographic information.
Types of display advertising
Here are 3 of the most common types of display advertising:
Banner advertising:
Banner advertising is a great choice if we want to introduce a larger audience to the brand or product/service we offer.
Retargeting:
Everyone has had the experience of shopping online and then coming across an ad with the products they forgot in their cart. This type of display advertising is called dynamic retargeting and is a great way to remind consumers about the business, product or service we offer.
A dynamic display campaign is visualized as a product catalog with photos, product names and prices, leading the consumer to the item they have selected.
HTML5 Banners:
HTML5 Banners allow us to fully customize, using animation or video, which increases the user interaction rate with banner ads.
2 Reasons to use display advertising
1. Increase brand recognition
Statistics show that a consumer needs to encounter a brand at least 10 times before showing interest and taking action. It is display advertising that gives us the opportunity to introduce our audience to our business and the products/services we offer.
2. Increase the effectiveness of other marketing objectives and strategies
Display advertising combines great with other types of ads in Google Ads, combining it gives us an edge and boost results and with the help of dynamic remarketing we benefit from showing our ads to users who are familiar with the business and the service/product offered.
5 Tips for a Successful Display Campaign
1. Landing Page Optimization.
The landing page is the first thing the user sees coming from our ad. It must be relevant to what we have promised. For example: if we have promised a piece of content through our ad, it must be on the landing page we send the user to.
2. Targeting
It is important to define our target audience and target our ads to them. For example: If we are offering sporting goods, then we would want the ads to show to people who are interested in sports.
3. Create an engaging vision
The ad vision will be the first thing we need to hold the attention of the consumer, the more engaging it is made, the more chance they have to click on the ad.
4.Using a call to action
It's important to prompt the user to perform the action we want, which is to click on our ad.
5. Tracking ads and user actions
It is important that we have set up our tracking so that we can measure the results, analyze and optimize our ads.
With the right marketing plan in place, a display campaign is a key opportunity to reach a larger audience and grow a business's recognition.